According to recent statistics, 42 percent of users have a strong preference for clicking on the first listing that appears on search engine result pages. When it comes to the second listing, the percentage drops to 8%, and it continues to decrease one by one. So, unless your company is listed in the top five, it will be difficult to attract new customers. Small companies face much greater competition because they must compete with their larger peers. So, what is the winning formula? Checkout Local Backlink Strategy To Boost 3 Pack And Organic Rankings for more info.
To attract as many local customers as possible, small businesses can concentrate on implementing local SEO (or local search engine optimization) strategies. While there are numerous ways to accomplish this, here are a few of the most effective:
#1. Create Local Links: Link building is an important part of SEO. And if you’re doing local SEO marketing, you’ll need to create local links. However, what exactly is local connection building? In a nutshell, it’s the process of obtaining backlinks from authoritative and high-quality journals, blogs, and directories that operate within your company’s geographic region. Approaching local newspapers and applying to local directories are two methods for achieving your goal.
#2. Use Press Releases: In local SEO campaigns, press releases are extremely successful. They are effective at generating local buzz and, as a result, aid in the ranking of your website in local search results. Genuine news should be the subject of the press releases, which should also include significant events such as new product launches. Simply ensure that geo-specific keywords are included in the title of a press release for the best performance.
#3. Incorporate Online Reviews: Online directories such as Yelp and other user-generated review sites may aid in the local SEO process. Simply register with these online review sites and ask your customers to leave reviews after the transaction is completed. You must also ensure that your official website and review profiles are properly related. When you start receiving more feedback on these pages, your business’s local reputation in SERPs will improve.
#4. Optimize for Video: You can use YouTube and Vimeo to post relevant videos about your business. However, before making a video public, make good use of the description page. In the description section, provide your contact information, such as your address, phone number, and official website. This will give your local SEO strategy a huge boost.
Local SEO is no longer an option; it has evolved into a requirement for local businesses. It is the most efficient way for a small business to gain more exposure and draw online buyers, and it can no longer be overlooked.